Has experts in several categories across the Middle Eastern market;

Represents some of the world’s best brands and licensed products;

Boasts of a well-rounded, efficient and flexible business model;

Has a retail-focused, global business understanding;

Establish excellent partnerships with retailers and channel partners on the foundations of trust and cooperation;

Helps position brands to the right target markets;

Is well-versed in regional customer-centric buying behaviour, from their preferences to purchasing habits to cultural influences;

Has strong supply chain management and distribution capabilities.;

Has a wide and deep brand portfolio catering from maternity to new-born baby, to toddlers, kids, teens, and adult categories and markets.